Bungalow 8

Questionnaire

First off, we're happy that you're here! We might have discussed some of these questions previously, but we would love it if you'd take the time to spend a few moments and give us some details about you.

Bones Co. Wordmark

Project Goals

Our proposal aims to elevate and refocus the Vetelligence brand by developing an in-depth rebrand, pitch deck, and website redesign. By creating a cohesive and captivating brand experience, including refined visuals, optimized SEO, and an engaging website, we aim to position Vetelligence as a standout brand that resonates with military veterans looking to get into the workforce.
01
Brand Refinement

We propose a comprehensive brand refresh encompassing various key elements to reinforce Alpaca's position as a reputable brand serving and empowering educators across the US. This section outlines the deliverables of our proposed brand refresh project and provides a rationale behind the decision to embark on this transformative journey.

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  1. Type Pairings: We will carefully define and establish a cohesive set of type pairings that align with Alpaca's brand personality and target audience. These pairings will ensure consistency and enhance readability across all brand communications.
  2. Color Palettes: We will infuse Alpaca's brand with a fresh and contemporary look by refining and expanding Alpaca’s color palettes. These palettes will evoke specific emotions, resonate with the target audience, and differentiate Alpaca from its competitors.
  3. Company Values: We will work closely with the Alpaca team to identify and articulate your brand's core values. By clearly defining these values, we can align all brand messaging and visuals with Alpaca's ethos, fostering a deeper customer connection.
  4. Do's and Don'ts: To ensure brand consistency and integrity, we will establish a set of do's and don'ts that serve as guidelines for Alpaca's brand usage. This will enable your team to maintain a cohesive brand identity across various touchpoints and safeguard against inadvertent brand dilution.
  5. In-Use Examples & Potential Limitations: Through a series of in-use examples, we will showcase how the refreshed brand elements come together in real-world applications. These examples will provide a visual reference for the Alpaca team, demonstrating how to effectively implement the new brand identity across marketing collateral, digital platforms, and more.
  6. Custom Illustrations: We’ll work with the current Alpaca illustration foundations to expand the characters, color palettes, and use cases to utilize in various marketing efforts.
01
Rebrand

We propose a comprehensive brand refresh encompassing various key elements to reinforce Vetelligence's position as a leading brand serving and empowering military veterans across the US.

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  1. Type Pairings: Type pairings for Vetelligence will emphasize professionalism and trustworthiness, ensuring that all digital and print communications are easily readable and consistent.
  2. Color Palettes: A fresh color palette inspired by veterans the armed forces and intelligence themes will be proposed, distinguishing Vetelligence from competitors and resonating with the professionals it serves.
  3. Brand Values: Working closely with Vetelligence, we'll refine and articulate the brand's core values, laying the foundation for all brand communications and outreach efforts.
02
Pitch Deck

Understanding that Vetelligence might require a compelling pitch deck to present to investors, partners, or clients, we propose the creation of a professionally designed pitch deck that:

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  1. Highlights Vetelligence's mission, vision, and values.
  2. Showcases the company's achievements, growth trajectory, and future prospects.
  3. Emphasizes Vetelligence's USP in the military vet / intelligence domain.
  4. Includes infographics, data visualizations, and other elements to enhance information absorption and engagement.
  5. A template that can be easily customized for various audiences.
  6. Professionally designed slides that align with the rebranded Vetelligence identity.
03
Website Redesign

Considering Vetelligence's unique offerings in the military veteran/intelligence domain offerings, the website will be the primary touchpoint for potential clients and partners. Therefore, the website redesign will focus on:

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  1. Highlighting Vetelligence's cutting-edge solutions.
  2. Showcasing testimonials, case studies, and success stories.
  3. Offering resources, blog posts, and insights into the military veteran/intelligence sector.
  4. Seamless navigation that allows users to find the information they're looking for effortlessly.
  5. Incorporating CTA's and lead generation tools to convert visitors into potential leads.
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Brand Discovery

Let's refresh
Bungalow 8.

Since 2009, BUNGALOW/8 has built something people love. This refresh is about carrying that forward — sharper, more "you," and ready for the next chapter both in the salon and online.

The more you share here, the better our first directions will be. No wrong answers, and you can be as brief or detailed as you like.

Takes about10–15 minutes
CoversBrand + Website
Saves as you goThis browser
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Section 01 — The basics

First, who are we talking to?

So we know where to send concepts and who's signing off.

The one voice we should align to if there's a tie.
Please fill in the required fields above.
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Section 02 — The salon today

Tell us about Bungalow 8 as it stands.

Before we evolve anything, we want to understand what makes it special right now.

How you'd describe it to someone who's never been in.
The who, what, and whys from the very beginning.
The story behind the name — it helps us protect what it means.
What's changed, what feels dated, what you're hoping a refresh unlocks.
The equity you'd never want to lose — a color, a feeling, the name, a reputation.
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Section 03 — Who it's for

Who walks through the door?

The new site should speak straight to the people you most want in your chairs.

Paint a quick picture — who they are, what they want, how they find you.
A fun way to picture them — where are they headed and how?
Open chairs, apprentice program, culture, what makes B8 a great place to work.
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Section 04 — Personality

If Bungalow 8 were a person, who are they?

This shapes the voice, the type, and the overall feel.

1 = approachable & down-to-earth · 7 = high-end & luxe
ApproachableHigh-end & luxe
Go with your gut — a word or two each is perfect.
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Section 05 — Look & feel

Let's talk visuals.

Mood boards come next — this gives us our starting coordinates.

Frank Lloyd Wright, House on the Rock — the textures, forms, colors, or feelings that stuck with you.
Hex codes, color names, or a feeling — all welcome.
Paste anything — Instagram, Pinterest, other salon sites, a screenshot link.
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Section 06 — Atmosphere & details

What does Bungalow 8 feel like?

A salon is an experience. These details help the brand match the room.

e.g. warm wood, brass, plants, terrazzo, vintage furniture, soft linen.
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Section 07 — The website

What does the new site need to do?

Let's make every visit lead somewhere useful.

e.g. Vagaro, GlossGenius, Boulevard, Square. Embedding keeps clients on-site.
"Is it out of my budget?" "Will they get my hair type?" etc.
Please choose a primary action.
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Section 08 — Pages & content

What goes on the site?

We'll work from existing and client-provided content, so point us at what you've got.

Heads up: full copywriting may be outside the current scope, so let's flag it early.
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Section 09 — The landscape

Who else is out there?

Knowing the field helps us make Bungalow 8 unmistakably itself.

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Section 10 — Assets & logistics

Last bit — the practical stuff.

So we can move fast once we kick off.

Current logos, fonts, photos — drop a link (Drive, Dropbox, etc.).
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Last step — Review

Take a look before you send.

Everything you entered is below. Hit "Edit" on any section to change it — nothing is sent until you click the button at the bottom.

Something went wrong sending the form. Please try again, or email it to us directly.

That's everything — thank you.

Your answers are on their way. We'll review everything and come back with first directions and mood boards soon. Talk soon.

What happens next

Discovery & inspirationThis questionnaire, current-site review, and gathered inspiration
Brand refreshMood boards, logo / color / type direction
Website designHi-fidelity design, desktop & mobile
Webflow developmentResponsive build from the approved design
Launch + supportQA, go-live, and handoff

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